Toshiba

I have been on my Placement Year for 2008/2009, and part of my time was spent at Grey London, an absolutely amazing advertising agency, part of the WPP Group. Amongst other things, they have worked with Toshiba to develop their website and adverts.

The Toshiba website is a completely new website, instead of using the mouse cursor normally, you draw a series of shapes to navigate your way around the website and interact with the website. The shapes do different things to each of the creatures you encounter. It is so much fun, try it for yourself here!

Grey also developed an incredible advertising campaign for the new Toshiba products. They use the "bullet time" technique (seen in the movie "The Matrix") and is dubbed, not as a tv ad, but as a "time sculpture" which shows 10 people filmed doing a range of activities.



You can view the whole video above. As the new girl, I was lucky enough to be the one who packed away all of the 270 video cameras used, with all their wires and accessories, a task that took all day!