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Having done some work with the British Heart Foundation during my time on placement, I was excited to see what the next installment of Grey's campaign for the BHF was going to be. Knowing they were targeting a younger market I was pleasantly surprised to see the "Yoobot" site. A yoobot is a virtual you, you put in your age and register, you can even upload your face as a picture! Your yoobot gets to live your life, basically, online and through your actions, you can see how the yoobot is affected, for example if you feed it too many burgers, you can see it become ill and even die!
I think this is a great site to teach children from a young age about heart disease, especially with obesity become such a large problem for the youth of today. Its fun for us bigger kids too! Go to http://yoobot.co.uk/ to try it out!
Sorry I haven't blogged in a while, i've been away running a youth camp for my job, and now that i'm back, i'm leaving for America in a few hours! Thought I would share something interesting with you before I left..... IKEA'S NEW TYPEFACE! And believe me I was shocked! After years of using their own style of Futura, Ikea has decided to switch to using Verdana. 
Some have expressed disbelief at Ikea using a typeface which is usually seen as a text face on our computer screen, and declare Verdana too ugly for display use! So why the change? Having found this piece of news on Typophile, who point out that the company's founder is cheap, which probably motivated the switch as Ikea moves into more markets that require better language support from its corporate fonts. Verdana already has extensive multi-lingual support, and it's available on all the computers throughout the company at no additional cost. In my opinion, its a bit of a shame that Ikea have changed their typeface, as their own version of Futura was Ikea, a and they had built up their brand.
Before and After
Today in the corner shop, i found this lovely new Tango product, called "Tango with added Tango." I wondered what this added ingredient could be, so I excitedly purchased this can, which was 59p for 440ml as opposed to the usual 330ml. When I got back to the office, a colleague and I pondered over what this mystery ingredient could be, then realised what morons we were and that the added Tango was actually the added liquid!!I thought it was really cool that they were giving extra product for the same price. The design of the can is also slightly different, for the new product they have added a faux warning label, with a helpline to call, like the old Jaffa Cake packets.
They've also added a couple of touches, for example in the ingredients section, it describes Tango as an "orange soft drink with sugar and sweeteners. contains no artificial colours or flavours (or any of those poncy ingredients like ginseng or elderflower.")They are obviously trying to cater to a specific type of market, like Yorkie bars. I think its a good thing that customers are getting more for their money in these recession-ary times but i'm not sure if more sugary products is such a good thing!
I'm not really a fan of these horror films that cross over into gaming, but I came across this campaign for Resident Evil and actually thought it was quite clever, amusing too.
The only problem is I haven't seen any of these around, but apart from that I think its a great idea, if I was in charge of this campaign I think I would get everyone to do a kind of flash-mob style event, like the recent and effective T-Mobile adverts.
We've all been watching the adverts for ages, and at first it was quite funny, with a very catchy theme tune, even if it does border on the slightly annoying. Anyways, I finally got bored enough to go and compare meerkats!The site was suprising, interesting, and above all, funny! You get to choose different meerkats by selecting size, hobby and location. Its a time-filler for about 10 minutes whilst you have a good laugh, then its enough!However, its a really effective advert, by using silly humour, I think it appeals to a lot of people. Go to comparethemeerkat.com for a browse.
This is an advert for the French postal service, unfortunately I dont speak the language but it looks like an advert for tracking packages on the web.
This is a really good example of how ordinary things can be transformed into really amazing adverts! Its quite topical too, reminds me of the Transformers movies, one of which is coming out this summer.
Anyways, its really cool so have a watch!
Having done some work with the British Heart Foundation during my time on placement, I was excited to see what the next installment of Grey's campaign for the BHF was going to be. Knowing they were targeting a younger market I was pleasantly surprised to see the "Yoobot" site. A yoobot is a virtual you, you put in your age and register, you can even upload your face as a picture! Your yoobot gets to live your life, basically, online and through your actions, you can see how the yoobot is affected, for example if you feed it too many burgers, you can see it become ill and even die!
