Wednesday, 22 July 2009

Tango (with added tango)


Today in the corner shop, i found this lovely new Tango product, called "Tango with added Tango." I wondered what this added ingredient could be, so I excitedly purchased this can, which was 59p for 440ml as opposed to the usual 330ml. When I got back to the office, a colleague and I pondered over what this mystery ingredient could be, then realised what morons we were and that the added Tango was actually the added liquid!!

I thought it was really cool that they were giving extra product for the same price. The design of the can is also slightly different, for the new product they have added a faux warning label, with a helpline to call, like the old Jaffa Cake packets.


They've also added a couple of touches, for example in the ingredients section, it describes Tango as an "orange soft drink with sugar and sweeteners. contains no artificial colours or flavours (or any of those poncy ingredients like ginseng or elderflower.")
They are obviously trying to cater to a specific type of market, like Yorkie bars.

I think its a good thing that customers are getting more for their money in these recession-ary times but i'm not sure if more sugary products is such a good thing!

Tuesday, 21 July 2009

Yahoo Makeover

Search engine giants Yahoo have this week launched the new interface of their website. Yahoo first announced that it would be redesigning their layout in May 2006, and slowly started rolling out changes a year later.

Obviously it hit the USA first and it is slowly being integrated into the European and Asian countries. The main difference is that it is a lot more spaced out, there is more information but instead of being crammed into a s
mall window, it is tabbed and split into sections. "We are looking at Yahoo holistically, all centred around the user," said Yahoo's consumer experiences head Tapan Bhat. This means that everything you need is just a click or two away, with links to other sites such as BBC News, or even Twitter and Facebook.

The new layout can also be customised, and tailored to fit the individual and their online needs.
Yahoo has described the overhaul as the most "radical" and "fundamental" make-over of the site since it began more than a decade ago, and you can see why. Gone is the jumbled and cramped layout, and instead everything looks busy but in a good way, and at least the user can see what is going on in the world. I have to say I am a fan of the new look of Yahoo, and though I haven't previously used it, I think I might start doing so as everything is all in one place! From this:
To this:


Sunday, 19 July 2009

Yad Vashem

Yad Vashem is the Holocaust memorial museum in Jerusalem, Israel. I've been to many war and holocaust museums all over the world, for personal research as well as set work. However, Yad Vashem is probably the most interesting of them all.

The first interesting thing to note is the architecture. It is a concrete triangular prism that juts over the edge of a mountain, with the far end a skylight open to the elements.

From the inside you can see right through to the end, giving the impression of a long journey through the mountain which culminates in a light at the end.


There are rooms off each side which have more information and multimedia interactive exhibitions.

Yad Vashem is the world's leading Holocaust museum, which continues ongoing research into the holocaust, and even raises awareness about genocides in other countries. Millions of people visit each year, and having been myself 3 or 4 times, there is always something new which opens my mind up about different things. It is a fantastic museum and learning centre, and if you are ever in Israel, you have to visit it.

Resident Evil

I'm not really a fan of these horror films that cross over into gaming, but I came across this campaign for Resident Evil and actually thought it was quite clever, amusing too.



The only problem is I haven't seen any of these around, but apart from that I think its a great idea, if I was in charge of this campaign I think I would get everyone to do a kind of flash-mob style event, like the recent and effective T-Mobile adverts.

Wednesday, 15 July 2009

Harry Potter and the Half Blood Prince


After a year of waiting, its finally here! Today I queued up for an hour to see the long-awaited film of the 6th installment of the Potter series. As an avid Potter fan, I expected a lot from these films, having loved the books and been slightly disappointed with the early HP films.

I have to say, this film doesn't disappoint. It has everything you wanted from a Potter in it, Quidditch, romance, violence and more. I laughed at the awkward comedy of the great British cast, and was at the edge of my seat during other points in the film.

I really really loved this film, I thought it was great, and the effects were unbelievable! Right from the beginning where we see the Millennium Bridge destroyed until right up to the last few minutes of the film (no plot spoilers dont worry!) the animation was flawless and so real looking!

The directors have played around with the storyline a little, but I definitely think this was necessary to give the characters more depth, and the film more of a product in its own right.

My recommendation: if you are a Potter fan then this film is a must, but even if you aren't, its still a great film and very entertaining!

Tuesday, 14 July 2009

Shepard Fairey

Shepard Fairey is an artist, graphic designer and illustrator from the USA, who made his name whilst still studying. He created the "Andre the giant has a posse" sticker/ambient media campaign in 1989, work which still has influence and relevance today, with many spin-offs on his original sticker still around. However it is Fairey's more recent work that i'm interested in. He was the one responsible for creating Barack Obama's "Hope" campaign, reaching people all over the world. This was probably one of the most influential American political posters since the World War II "Uncle Sam Wants You" campaign. Fairey helped Obama become a national icon and an inspiration to others.
Fairey worked his way up, from the skateboarding music scene, and getting arrested for graffiti art to a highly successful designer, creating his own agency specialising in ambient media, working with clients such as Pepsi and Netscape. He has really done some incredible things, from designing to DJ-ing, so I would encourage you to check out more of his work. (You can visit the OBEY website here.)


Monday, 13 July 2009

Post It



Wow... this must have taken him ages! The above is a post-it stop motion video, incredibly well made, fits with the music, there are just so many things right with this little film.

Director Bang-yao Liu says of his film: "This is my senior project at Savannah College of Art and Design. Where my idea comes from is that every time when I am busy, I feel that I am not fighting with my works, I am fighting with those post-it notes and deadline. I manipulating the post-it notes to do pixel-like stop motion and there are some interactions between real actor and post-its."