Nu!

Nu!... or so?! in Hebrew is a campaign run by Israelis in the town of Sderot, which is bombarded daily with rockets from the Gaza strip. This campaign not only is trying to to raise awareness of the plight of the people in Sderot, but is trying to connect people to the human stories behind the headlines.

To quote Nu; "By using art and creativity through apparel, we hope to foster awareness and activism. Each story will be told through stimulating graphics and text that will appear on the inverse of the shirt—directly in line with the heart, where the NU Campaign stems from."

This is a unique and thoughtful way of bringing something from so far away into our consciousness. The current tshirts have a graphic showing the number 15 on them, because Sderot residents have 15 seconds to run for cover from the time a rocket is launched and the air raid siren sounds, until the rocket hits its target.