Tuesday 14 July 2009

Shepard Fairey

Shepard Fairey is an artist, graphic designer and illustrator from the USA, who made his name whilst still studying. He created the "Andre the giant has a posse" sticker/ambient media campaign in 1989, work which still has influence and relevance today, with many spin-offs on his original sticker still around. However it is Fairey's more recent work that i'm interested in. He was the one responsible for creating Barack Obama's "Hope" campaign, reaching people all over the world. This was probably one of the most influential American political posters since the World War II "Uncle Sam Wants You" campaign. Fairey helped Obama become a national icon and an inspiration to others.
Fairey worked his way up, from the skateboarding music scene, and getting arrested for graffiti art to a highly successful designer, creating his own agency specialising in ambient media, working with clients such as Pepsi and Netscape. He has really done some incredible things, from designing to DJ-ing, so I would encourage you to check out more of his work. (You can visit the OBEY website here.)


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